Top Drawing & Coloring Apps in South America: Q1 2025 Performance

In the first quarter of 2025, the top drawing and coloring applications on a unified platform in South America exhibited varied performance trends. According to data from Sensor Tower, these apps experienced different trajectories in downloads, revenue, and active user engagement.

Paint by Number: Coloring Game from Oakever Games showed notable growth. Weekly downloads rose steadily, peaking at approximately 305K by the end of March. The app's weekly revenue fluctuated, reaching up to $291 in late January, while active users increased from around 798K to over 900K by the quarter's close.

Happy Color®: Color by Number experienced a substantial surge in downloads mid-quarter, hitting 200K in early March. Its revenue saw a peak of $345 in the final week of March. Active users also rose, reaching nearly 2M by the end of the quarter.

Zen Color - Color By Number maintained a consistent download rate, with a peak of around 146K in early March. The app's revenue increased to $173 in the same period, while active users saw a gradual rise, ending the quarter at approximately 568K.

Coloring & Learn experienced a varied download pattern, with a noticeable rise in late March to around 130K. Revenue peaked at $161 at the quarter's start, and active users remained relatively stable, averaging around 1.2M.

Lastly, Color ASMR: Painting Book saw a fluctuating download trend, peaking at 160K in mid-February. Although it reported no revenue, active users remained high, finishing the quarter at about 1.5M.

For further insights and detailed analytics, visit Sensor Tower's platform to explore comprehensive data on app performance across various regions and categories.